My Easy 10 Step Formula for Creating Winning Sales Letters
This is a quick report, but it's incredibly valuable.
I've included my proprietary 10 step copywriting formula for you. It's perfect if you want a fast and easy way to create winning sales letters with minimum work. You see, in order to pull in orders, there are certain proven elements that should be included in your copy for maximum impact.
I'm giving you the exact steps to follow right here.
I originally created this checklist for myself to help me see the process from the eyes of the reader as I'm writing my sales letters. It can really help you speed up the process and push all the psychological buttons needed to pull in massive sales right away. Feel free to experiment with the order of the components if you wish, but try to cover all the points....
Here's My Proven 10 Step Sales Letter Formula:
1. Headline:
The only job of your headline is to get my attention and force me to keep reading. Try to summarize exactly what major benefit I will gain from buying from you. What problems will you help me solve? What end result will you help me achieve? Make a bold promise and offer instant results. Your headline determines 80% of the success or failure of your sales letter, so spend some time on this step.
2. Problem - Solution:
The opening must force me to keep reading your sales letter. Show me that you understand my problem and that you have the solution. Make me really feel the pain - then paint a vivid picture of the end results you will help me achieve. A tried and tested way to start your letter is to use an "If you and want , then read this important letter right away…" angle. Summarize your entire offer and show me the major benefits I will receive.
3. Credibility & USP:
I see hundreds of sales letters every day... Give me a VERY good reason to trust you. How can I be sure that you really know what you're talking about? What makes you so special? What makes your solution unique? Establish your credibility and give me success stories if possible. Share your personal story and make me trust you.
4. Testimonials:
Can you show me testimonials from people who have bought from you? Give full contact information. Try to include a few really good ones from industry experts, detailing the specific results you helped them achieve. Specifics are 10 times more powerful than general hype.
5. Benefit Bullets:
Can you show me exactly what benefits I will receive, bullet by bullet? Spell out exactly what I get, every single problem you help me solve, every single benefit I get - and the end result each one will help me achieve. It should read like a long list of headlines. This is where you build up the value of your offer, so make it exciting and use specifics whenever possible.
6. Bargain Price:
OK, what's the price of this thing? Can you give me a GREAT deal if I act now? Remind me about the pain and compare your price to the cost of NOT having your solution. Dramatize the low price and make it seem like a bargain.
7. Risk Reversal:
Can you guarantee results? I don't want any risk here - how do I know I can trust you? Give me a generous, unconditional money back guarantee. Let me know that there is no way I can lose and that you are willing to take all the risk. If I feel that I can try everything riskfree, you have a much better chance of getting my order.
8. Bonuses & Scarcity:
Can you throw in a few valuable extra bonuses or give me a special discount if I place my order today? What do I lose if I procrastinate? Extra bonuses increase the perceived value. If I feel that I get a great limited deal by acting right away, you have my order. Include one final bribe to make me act right now and show me what I will be missing out on by NOT acting now.
9. Call to Action:
Tell me to place my order NOW. Show me exactly what to do. What steps do I need to take? How long will it take - will I get instant access? What will happen after I place my order? Eliminate any final doubts I may have.
10. P.S.
OK, you have one final chance to sell me. Remind me again of the major benefits I will receive. Remind me of the risk-free offer and the guarantee. Remind me of the deadline and tell me again that I need to act NOW to take advantage of your generous deal. If I skip straight to your PS section, it must be attractive enough to make me want to go back and read your entire sales letter.
That's it. This checklist should be enough to get you started. Just follow the steps above to answer the questions running through your prospect's mind one by one.
If you use my simple 10 step formula you should easily be able to create sales letters that bring in far better results for you than 95% of your competition. The process has worked incredibly well for me in the past.
Try it... It really does make a difference!
Martin Franzen is a $1,000 an hour marketing consultant who has been doing business online for the last 9 years. He's an expert at helping you see the big picture - generating passive streams of income so you get the freedom to take a step back and enjoy life, instead of being a slave to your business. His course "The Internet Marketing Master Plan: How To Turn Your Passion or Hobby Into a $100,000 a Year Business on the Internet" shows you exactly how to set up your own automated profit machine online, working with something you love. In 90 days or less. For full details, and a FREE preview, visit: http://www.SiteSelling.com
Handy dandy sales letter formula that some of you may find helpful in a pinch. It's a pretty good starter to get you rolling, and at least get a rough draft eeked out if you're struggling. :)
Warm regards,
Cori Padgett
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