http://www.biggirlbranding.com/18-ways-to-kick-distractions-to-the-curb/ Latest bloggy post... how about you? How do you eliminate distractions?
Monday, February 22, 2010
Saturday, February 20, 2010
This Internet Marketing Stuff Really Can Be Easy | Big Girl Branding | Marketing | Copywriting
A lot of folks tend to make the whole Internet marketing thing much more difficult than it really needs to be. Yes it%u2019s a bit different than owning and operating a brick and mortar, but the same principles still pretty much apply to both. Find a profitable market, find profitable products, build a client base, and then leverage, leverage, leverage. Willie Crawford talks below about exactly how easy it really can be, and how you can get started doing it yourself with very little heartache. I hope you enjoy!
A lot of people struggle WAY too hard at building an online business. They struggle at finding a product that will sell, getting traffic to the page selling that product, and building a list interested in that topic%u2026 so that they can follow up with them and eventually sell some of them that product.
Here%u2019s a BIG secret%u2026 it%u2019s not hard when you get others to do it for you.
That%u2019s actually what I do. I get others to show me what%u2019s selling by looking at the Google AdWords listings for my primary keywords. That tells me what products are actually selling related to that market. Theoretically, people wouldn%u2019t be paying to advertise unless they were making money from it.
So, looking at the AdWords Ads IS a good barometer. I also often just look at who%u2019s a leader in the industry, interview them and give that interview away to sell their products%u2026 as an affiliate. Here%u2019s my most powerful way of getting others to build my list, and send me traffic and customers%u2026 I create simple, inexpensive audio products on a topic that I then allow others to sell and keep 100% of the profit on the front end.
I may have a second or back-end product in place, but my real purpose in creating these products is to get others to do all of the hard work, going out, finding interested prospect/buyers and then sending them over to join my list and buy my other products.
To do this, I usually set my products up on an affiliate program powered by the Rapid Action Profits script. I use this script because it makes it really easy to pay instant commission directly to the affiliates%u2019 Paypal accounts. When you pay affiliates instantly, have a good product, and let the right affiliates know about it, 95% of your work is done for you%u2026 by others
Willie
Willie Crawford has been selling goods and services online since 1996. He%u2019s also created a ton of his own products, hosted seminars, spoken at dozens of seminars internationally, written and published several books, and provided ecommerce consulting to local offline businesses. Willie shares a lot of his experience in his free ezine which you can get at http://WillieCrawford.com
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Internet marketing pro Willie Crawford on just how easy this Internet marketing thing can really be!
Thursday, February 18, 2010
5 Habits to Improve Your Business and Your Life Part 2 | Big Girl Branding | Marketing | Copywriting
Latest Blog Post - http://su.pr/2WYqun 5 Habits to Improve Your Business and Your Life Part 2- This is part 2 of this Habits series. Feel free to comment and share if you like it!
5 Habits to Improve Your Business and Your Life Part 1 | Big Girl Branding | Marketing | Copywriting
Latest Blog Post - http://su.pr/6ix4K2 5 Habits to Improve Your Business and Your Life- Remember that sharing is caring and I LOVE comments and feedback! :)
Wednesday, February 3, 2010
Planning Blog Post Topics | Chris Garrett on New Media
It is no coincidence that I am writing this at the end of the year. Traditionally at the end of one year we look ahead to the next. I’m trying to make 2008 much more organized than 2007!
I am often paid to manage projects, it is something I am good at and enjoy, so I find it funny that I can organize projects and other people much easier than I organize myself. My writing especially tends to be spontaneous rather than planned. While this gives certain beneficial qualities, such as being current with the times, it can also add to stress and the potential for drying up right at the most inopportune moment.
Writing on the day a post needs to go out adds to risk. What if your connection goes down, your computer breaks or you come down with a bug?
Writing on the day a post needs to go out adds to risk. What if your connection goes down, your computer breaks or you come down with a bug? Also if like me you write for several places, it actually makes the job harder if you are switching topics. One minute you are writing about PDF to Excel Converters and the next you are writing about increasing conversion rates.
There are other problems too, as Skellie says
- You won’t be able to develop a consistent posting rhythm. Your publish times will vary depending on whether you’re inspired, whether you have writer’s block, or whether you have time to write.
- It’s difficult to be relaxed as you write when you need to publish your post quickly.
- You’ll find yourself forced to publish what is really still a rough draft when your post takes longer than expected and you need to go somewhere, meet someone, or do something.
Now obviously if you are covering news then writing in advance will be impossible without a customized DeLorean or a crystal ball. For the rest of us writing in advance is a case of using the blog topic ideas techniques already mentioned along with planning ahead.
A Simple Editorial Calendar
If you want to plan your blog in advance the obvious technique to use is an editorial calendar. In the publishing world these tools are very common. If you are creating a magazine then the lead times tend to be weeks and weeks, it’s just not practical to write such a publication then print it right away. You need to know what you are going to need and when. They also help advertisers know when the best time to book ads to coincide with the content. I first heard about these being used in blogging from Raj who used to be a magazine editor, amongst other talents. I have just found wrote a great article about the concept.
While I am using Excel, you can just as easily use a diary, calendar or Google Docs. The nice thing about using spreadsheets is you have flexibility for if you need to include multiple blogs into one page, plus it is very easy using date formulas to make it work out the calendar for you.
As in the simple Google Docs example, you can start just by listing days and then filling in what you will write about on each day. After that you can proceed to organize months and seasons. Depending on your niche you might want to consider national and world holidays, plus the summer slump. These can factor in where you plan downtime, maintenance, slow news days or can be fuel for topic ideas.
Task Days
One change I have immediately implemented is I now have Mondays clear to do writing and little else. This came about because I had a large writing project to complete which required hours of dedicated time. After the project is delivered I will be able to use my Writing Mondays to get ahead in article writing.
Once you start to get ahead you will have more time to brainstorm ideas etc, time that otherwise would be spent trying to force the gray cells into giving up some inspiration
A similar idea could be used for other blogging tasks, such as dedicating a block of time to do research, commenting, promotion, social networking, etc. Once you start to get ahead you will have more time to brainstorm ideas etc, time that otherwise would be spent trying to force the gray cells into giving up some inspiration
Writing on Mondays works for me as it fits into my natural rythm. Try to be aware of which days and hours you feel most chatty and sociable, or when you are all work, or which times you just like to take off. You might find on Friday afternoons you are thinking about the weekend so don’t want to do hard graft, while Wednesday PM you are getting into a groove and can take on the world so that is the best time to give yourself gnarly challenges.
Theme Days
Some people like to have particular content appear on certain days, so one day will be a link roundup, another will be a weekly interview spot, etc. While I am told it helps some people come up with content, I am not sure it would work for me. It might be worth a try though.
Another idea is to write for a different category every day. This helps both topic idea generation and also keep a wide cross section of your audience happier.
Another idea is to write for a different category every day. This helps both topic idea generation and also keep a wide cross section of your audience happier. I know I get feedback very often from people saying “why don’t you write about XYZ any longer?”.
These theme days can be written into your editorial calendar so you know in advance that Friday 4th January 2008 will be about “Herding Kittens”.
Schedule Your Linkbait
I usually advise for people to plan ahead for big linkbait campaigns and not have too many too bunched together. It’s far more effective to have a “Digg of the week” (or month) than try for three in as many days, and far less likely to see your site penalized or your audience annoyed.
If you find content getting traction by accident then you can also push your potential linkbait back and let the current exposure run its course.
Looking Back
We can’t travel into the future but we can record the past. An editorial calendar works both as a planning tool and as a way to record interesting factoids as you go along.
We can’t travel into the future but we can record the past. An editorial calendar works both as a planning tool and as a way to record interesting factoids as you go along. Which days and months did you see traffic spikes and dips? What topics worked at certain times of the year? What day of the week is best for news and which is best for discussion?
Up to now I have used my memory, which isn’t the most reliable method, but once I have done a full year working with an editorial calendar I will have an actual record.
Those who neglect to remember the past are doomed to repeat it! I think the phrase goes something like that anyway.
Gather Material and Note it Down
As you go along you will have ideas for posts, moments of inspiration. While you could try to remember, or jot down in a notebook, your editorial calendar is a good place to put these ideas. Just place a headline on an appropriate date.
Looking over your partially completed calendar might also give you ideas, as you will more easily see patterns or see where you have left gaps in content as well as days. For example you might see that you have two or three ideas on a theme, could you make it into a series with a beginning, middle and end?
Writing in advance also gives you the opportunity to follow-on related thoughts. As I said above, if you are switching and changing topics or trying to force ideas to come, you are less likely to get into a flow. On the other hand when I have been writing longer documents, books and series posts for example, I have found I am more likely to think of several relateed things to write about rather than single solitary ideas springing up.
Summary
This is not about being anal or removing all spontaneity, you can still post as the muse grabs you. The idea here is to
- Plan ahead
- Have a safety net for when things go wrong
- Get into a routine
- Give yourself head space
- Allow yourself freedom when you need it
- Take some stress off
- End up with a better blog
What do you think? Could this work for you? Do you do these things already? Got any post planning tips and links to share? You know what to do, please post your comments
< Previous in series ...Table of contents for Topic Generation
via chrisg.com
Chris Garret is my Hero. lol I hadn't even though of a blog editorial calendar, and tomorrow it's my newest goal to create one.
I personally like the idea of 'Theme Days', and 'Task Days' as well as establishing a rhythm. That is one thing I struggle with, is writing and posting on a regular basis.
I recently recommitted to posting daily, and so far so good, but I expect it will come much easier if I start to map out my future content and get a feel for where I can build it out effectively.
Tuesday, February 2, 2010
10 Step Formula for Creating Winning Sales Letters | Albinet LLC
My Easy 10 Step Formula for Creating Winning Sales Letters
This is a quick report, but it's incredibly valuable.
I've included my proprietary 10 step copywriting formula for you. It's perfect if you want a fast and easy way to create winning sales letters with minimum work. You see, in order to pull in orders, there are certain proven elements that should be included in your copy for maximum impact.
I'm giving you the exact steps to follow right here.
I originally created this checklist for myself to help me see the process from the eyes of the reader as I'm writing my sales letters. It can really help you speed up the process and push all the psychological buttons needed to pull in massive sales right away. Feel free to experiment with the order of the components if you wish, but try to cover all the points....
Here's My Proven 10 Step Sales Letter Formula:
1. Headline:
The only job of your headline is to get my attention and force me to keep reading. Try to summarize exactly what major benefit I will gain from buying from you. What problems will you help me solve? What end result will you help me achieve? Make a bold promise and offer instant results. Your headline determines 80% of the success or failure of your sales letter, so spend some time on this step.
2. Problem - Solution:
The opening must force me to keep reading your sales letter. Show me that you understand my problem and that you have the solution. Make me really feel the pain - then paint a vivid picture of the end results you will help me achieve. A tried and tested way to start your letter is to use an "If you and want , then read this important letter right away…" angle. Summarize your entire offer and show me the major benefits I will receive.
3. Credibility & USP:
I see hundreds of sales letters every day... Give me a VERY good reason to trust you. How can I be sure that you really know what you're talking about? What makes you so special? What makes your solution unique? Establish your credibility and give me success stories if possible. Share your personal story and make me trust you.
4. Testimonials:
Can you show me testimonials from people who have bought from you? Give full contact information. Try to include a few really good ones from industry experts, detailing the specific results you helped them achieve. Specifics are 10 times more powerful than general hype.
5. Benefit Bullets:
Can you show me exactly what benefits I will receive, bullet by bullet? Spell out exactly what I get, every single problem you help me solve, every single benefit I get - and the end result each one will help me achieve. It should read like a long list of headlines. This is where you build up the value of your offer, so make it exciting and use specifics whenever possible.
6. Bargain Price:
OK, what's the price of this thing? Can you give me a GREAT deal if I act now? Remind me about the pain and compare your price to the cost of NOT having your solution. Dramatize the low price and make it seem like a bargain.
7. Risk Reversal:
Can you guarantee results? I don't want any risk here - how do I know I can trust you? Give me a generous, unconditional money back guarantee. Let me know that there is no way I can lose and that you are willing to take all the risk. If I feel that I can try everything riskfree, you have a much better chance of getting my order.
8. Bonuses & Scarcity:
Can you throw in a few valuable extra bonuses or give me a special discount if I place my order today? What do I lose if I procrastinate? Extra bonuses increase the perceived value. If I feel that I get a great limited deal by acting right away, you have my order. Include one final bribe to make me act right now and show me what I will be missing out on by NOT acting now.
9. Call to Action:
Tell me to place my order NOW. Show me exactly what to do. What steps do I need to take? How long will it take - will I get instant access? What will happen after I place my order? Eliminate any final doubts I may have.
10. P.S.
OK, you have one final chance to sell me. Remind me again of the major benefits I will receive. Remind me of the risk-free offer and the guarantee. Remind me of the deadline and tell me again that I need to act NOW to take advantage of your generous deal. If I skip straight to your PS section, it must be attractive enough to make me want to go back and read your entire sales letter.
That's it. This checklist should be enough to get you started. Just follow the steps above to answer the questions running through your prospect's mind one by one.
If you use my simple 10 step formula you should easily be able to create sales letters that bring in far better results for you than 95% of your competition. The process has worked incredibly well for me in the past.
Try it... It really does make a difference!
Martin Franzen is a $1,000 an hour marketing consultant who has been doing business online for the last 9 years. He's an expert at helping you see the big picture - generating passive streams of income so you get the freedom to take a step back and enjoy life, instead of being a slave to your business. His course "The Internet Marketing Master Plan: How To Turn Your Passion or Hobby Into a $100,000 a Year Business on the Internet" shows you exactly how to set up your own automated profit machine online, working with something you love. In 90 days or less. For full details, and a FREE preview, visit: http://www.SiteSelling.com
via albinet.com
Handy dandy sales letter formula that some of you may find helpful in a pinch. It's a pretty good starter to get you rolling, and at least get a rough draft eeked out if you're struggling. :)
Warm regards,
Cori Padgett
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